The marketing planning research we conducted with Cogentum was first class. The results were insightful and enabled us to refocus our go-to-market strategy as it highlighted some flaws in our original distribution strategy. Obviously knowing this before you commence distribution is far more powerful than making a costly mistake up front.
In addition, Cogentum were able to tap into a range of stakeholders quickly and easily that gave a realistic snapshot of the market opportunity.
The team at Cogentum are extremely personable, easy to work with and make complex marketing situations simple and easy to understand. It was excellent use of our Commercialisation Australia grant and provided significant value to the on-going strategy of the business.
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