Our clients tend to be highly qualified, experienced executives, entrepreneurs or inventors. So why do they need us? It's usually because they're stretched for resources, they're on a fast track to market or it simply doesn't make sense to have a dedicated specialist resource on the books on a full time basis.
Importantly, they see our customer and market perspective as important enough to allow a committed, unbiased focus to assess and augment their efforts. They've learnt from experience that it's all too easy to fall in love with your own creations and so much harder to overlook your ugly babies.
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